New Products!

Looking for a wildcard seal?! Selaplex does it for you! Essential product in any beauty salon, as it offers more than 10 hair treatments! Still nee...

RECONSTRUCTOR SHAMPOO - It's hard to wash dry hair and not dry it out even more, isn't it? Did you know that salt is responsible for this? Because ...

NUTRITIVE SHAMPOO - Sanitization in our life is essential, isn't it?! It's no different for the health of our hair, that's why we developed the Nou...

The innovative nanocapsule technology acts internally and transforms your hair fiber from the inside out, unlike any progressive you've ever seen. ...

Designed for smoothing and reduction in volume blond hair tinting therapy Silver and platinum wires while realigns the hair fiber. Enriched with am...

Texturing gel. Alfaparf Style Stories Texturizing Gel brings structure to the strands so that they are more defined and with movement. It has a nat...

Texturing gel with wet finish. Alfaparf Style Stories Wet Gel models the look with flexibility and durability, as it has medium fixation.Alfaparf S...

Fixing mousse. Ideal for natural curls or more structured hairstyles, Alfaparf Style Stories Firming Mousse defines the shape of the strands and ho...

Glossy finish wax. Alfaparf Style Stories Defining Wax defines the look, especially its details, and keeps the hairstyle fixed, as it offers medium...

Textured paste with natural finish. Alfaparf Style Stories Fiber Paste stylizes and defines the threads without weight and with high durability.Alf...

Fixative spray. Alfaparf Style Stories Original Hairspray leaves strands luminous while keeping the movement and hairstyle in place, with strong ho...

Drying accelerator cream. Alfaparf Style Stories Blow Dry Cream facilitates and reduces the drying time of hair with the use of the dryer. It's per...

Capillary Mousse. Alfaparf Style Stories Flexible Mousse has elasticity to define the look the way you want and with a natural result. It also has ...

Alfaparf Style Stories Sculpting Hairspray styles and keeps the most varied looks in place with extra strong holdAlfaparf Style Stories Sculpting H...

Curl activator. Alfaparf Style Stories Twisted Curls defines the curled strands while disciplining and separating the strands without weighing or l...

Ointment with a glossy finish. Alfaparf Style Stories Glossy Pomade adds luminosity to the look without weighing it down, as well as being easy to ...

Fixative spray. Alfaparf Style Stories Extreme Hairspray keeps the hairstyle in place for much longer, as it offers extra strong hold.Alfaparf Styl...

Treatment mask for colored hair. Formulated with Almond Oil and Pistachio Essence, Alfaparf Precious Nature Almond & Pistachio Mask promotes nu...

Treatment mask for long, straight hair. Alfaparf Precious Nature Long & Straight Hair Mask gently aligns the strands to reduce frizz and leave ...

Kit with shampoo and mask for curly and wavy hair. Alfaparf Precious Nature Grape & Lavender Salon Duo Kit defines curls and waves perfectly an...

Dry hair treatment kit. Alfaparf Precious Nature Thirsty Hair Duo Kit improves hair vitality with optimal hydration and nutrition. All this while h...

Treatment mask for dry hair. Alfaparf Precious Nature Thirsty Hair Mask provides nourishment, hydration and detangling to the hair to improve its v...

Treatment kit for damaged hair. Alfaparf Precious Nature Hair Kit With Bad Habits Duo strengthens and repairs hair that has suffered chemical and d...

Finishing oil for curly and wavy hair. Alfaparf Precious Nature Grape & Lavender Oil defines and smoothes the hair, in addition to reducing the...