New arrivals

Magic Color has 3 exclusive masks that offer a complete treatment that hydrates, nourishes and rebuilds the health of the hair in just 4 weeks.For ...

Vita Magic Detox Aloe Vera Line- All types of hair; more suitable for mixed and oily hair;- Purifying action, gentle cleaning without drying;- Bala...

Vita Magic Avocado Moisturizing Humectant Line- All types of hair; more suitable for dry and porous hair;- Anti-drying action, without weighing- In...

YBERA FASHION is 100% secure. Provides a Perfect Smooth effect without damaging the strands. Does not bother eyes with smoke or burning. And you no...

YBERA FASHION is 100% secure. Provides a Perfect Smooth effect without damaging the strands. Does not bother eyes with smoke or burning. And you no...

Coconut contains over 80% acids that can smooth and restore your hair. It naturally acts on the cystine of the cortex and temporarily realigns the ...

The Finisher Spray Coconut Milk is 100% coconut milk-based, rich in mineral salts, oil, sugar, protein, vitamin A, C, B1, B2 and B5, lauric acid an...

The first intensive care for frizzy and curly hair that preserves movement. The Mask controls and revitalizes voluminous hair from root to tip. Ret...

FASHION GOLD POST PROGRESSIVE SHAMPOO prolongs the smoothing effect and preserves the shine and natural hydration of the hair.2 IN 1 MASK is able t...

Elante Potentiator FASHION GOLD - With Kerafive-22®Do you already know the dear hair straightening from all over Brazil? Fashion Gold has everythin...

Tired of looking at the web recipes to make your hair grow? Do you have a great idea for a product? Embelleze does this for you and always brin...

Your extra dose of power Vitay decided to bring you and your hair the superbabosion shampoo. Superumect, hyper-catering and a mega-hydration The...

Do not let your hair fall into the routine. Change it. Or if. Innovate. Suprente. Change. Destroying. Give your hair the pleasure of changing. Sha...

Every woman knows that with time, chemical transformations and tincture, hair get thin and weak and end up needing many care. For these moments it ...

Is your hair porous and no brilliance? Imagine now, involve them totally in a combination of 100% vegetable collagen, amino acids and proteins? Vi...

The Vitay Shampoo Coconut oil moisturizes deep and provides effective cleaning without damaging the wires. In addition to acting penetrating deep ...

developed in partnership with Instituto Embelleze, Embelleze Bamboo Bamboo's family of Bamboo products will leave your hair with that appearance t...

You ready to enjoy life with hydrated, nourished and radiant hair. < Essential for the balance of the environment, it contributes to limiting...

Vitay Belleza Pure brings the best assets to enrich more and more your beauty ritual. They are 12 superatives that will realize a real revolution ...

Superfoods are food with high nutritional density, that is, they provide much more nutrients than common foods and have low calorie content. In th...

This kit contains: 4 Henese Pelucia brunette pouch 180g 1 Hydration Mask Pelucia Nutrition Jabuticaba 500g 1 Leave in Pelucia Protector Fini...

My vibe what I like. That makes me want to transform my world. My colors. My way of being. My way of living and believing. That my wave who does ...

The treatment cream AlwaysBella Wonderful sleeve with enamel effect provides mirrored glow and soft wires.Caracteristicsindicted for all kinds of ...